National Autistic Society - It's How You Show Up

The National Autistic Society challenged us to create a campaign that moves beyond awareness and drives real understanding of autism by showing people how they can actively support autistic individuals in their everyday lives.

While many people want to support autistic individuals, they often don’t know how. True inclusion isn’t about grand gestures. It’s about the small, everyday ways we show up.

To bring this idea to life, we created a powerful short documentary following an autistic father and daughter, offering a deeply personal perspective on the challenges and joys of navigating the world as an autistic family.

The campaign launched with our hero film, supported by a digital and social rollout encouraging audiences to take meaningful steps in supporting autistic individuals.