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A STRATEGIC CREATIVE AGENCY DRIVING REAL-WORLD CHANGE THROUGH IDEAS PEOPLE CAN’T STOP TALKING ABOUT.

Q: Where is Don't Panic based?

Don't Panic is based in London, UK, at 12 Swan Yard, London N1 1SD. The agency works with brands and charities across the UK and internationally.

Q: What is a B Corp creative agency?

A B Corp creative agency holds B Lab certification for verified social and environmental performance, accountability and transparency. Don't Panic has been a Certified B Corporation since September 2023, meaning its business model, operations and client work are held to independent ethical standards.

Q: What is earned media in advertising?

Earned media is attention a brand receives without paying for it: coverage, shares, conversations and headlines generated because the idea is good enough to spread. Don't Panic specialises in earned media and PR campaigns built to travel.

About Us

Don't Panic is a London B Corp™-certified creative agency, founded in 2003, specialising in advertising, branded content, and earned media for brands and charities with a purpose.

Work

We are a creative advertising agency in London that works with brands and charities to produce ideas that reframe the narrative, get people talking, and inspire action.

Still from “SLAPP Suit", a Don’t Panic film for Greenpeace International

Greenpeace International - SLAPP Suit

Still from the Shelter/Don't Panic "Earworm" campaign film: A boy in a blue uniform kneels in a school bathroom, joyously singing.

Shelter - Earworm

Oxfam - Stay in the Fight

YouTube - Seat at the Table

Save the Children - Most Shocking Second a Day

giffgaff - Have a Proper Chat

Still from “An Ode to Leaving, a Don’t Panic legacy film for National Trust

National Trust - An Ode To Leaving

Our Work

EXPERTISE

We make work that stops people mid-scroll, then makes them want to do something about it.

STRATEGY

BRANDED CONTENT

PURPOSE

EARNED MEDIA

LEGACY MARKETING

REGENERATIVE AGRICULTURE

Our Expertise

It was so special to have your absolute brilliance and such an important short film made by you for UNHCR - thank you!
Claire Lewis, Global Goodwill Ambassador Programme
UNHCR

Don’t Panic are an absolute pleasure to work with. I have always been consistently impressed with the strength of their strategic thinking combined with the quality of their creative output.
Rik Moore, Managing Partner for Strategy
The Kite Factory

Don’t Panic really understood our mission to create a society that works for autistic people. The campaign they developed with us doesn’t just raise awareness - it gives people the tools to take action.
Chrystyna Chymera-Holloway, Assistant Director of Communications, Marketing and Support
National Autistic Society

Don't Panic are brilliant social impact partners. Both in terms of groundbreaking, bold, and daring creativity, as well as having a true understanding of what it takes to be a purpose-driven brand that drives impact.
Einav Jucobivch, Global Creative Director
Uber

It’s rare for an agency to immerse themselves so thoroughly in a charity’s work.
Nick Miller, Mass Engagement Director
WaterAid

Clients

We love working with clients who are passionate about tangible impact and real change.

Current and past clients include: Shelter, Samaritans, Save the Children, Oxfam, National Trust, Mencap, GOSH Charity, Medical Aid for Palestinians, WaterAid, UNHCR, giffgaff, YouTube, Netflix, Stella McCartney, Greenpeace, Channel 4, NSPCC, MSC.

Frequently Asked Questions about Don't Panic

What does Don't Panic do?

Don't Panic is a London creative agency and Certified B Corporation. We make advertising, branded content, PR and earned media campaigns for brands and charities, specialising in purpose-driven work that earns cultural attention without paid media. Get in touch with us to find out how we can get your message on people’s lips and in their brains.

Where is Don't Panic based?

Don't Panic is based in London, UK. Our agency was founded in 2003, and we work with brands and charities across the UK and internationally on advertising, branded content and earned media campaigns.

What is a B-Corp certified creative agency?

A B-Corp creative agency holds B Lab certification for verified social and environmental performance, accountability and transparency. Don't Panic has been a Certified B Corporation since September 2023, meaning its business model, operations and client work are held to independent ethical standards.

What is earned media in advertising?

Earned media is attention a brand or charity receives without paying for it: coverage, shares, conversations and headlines generated because the idea is good enough to spread. Don't Panic specialises in earned media and PR campaigns built to travel.