Showing How We Cash In With Creativity at the Third Sector Fundraising Summit

As our dream team combo with Shelter heads into year number three, our very own Creative Partner, Rick Dodds, joined forces with the charity’s Head of Acquisition, Claire Whitney, to discuss the startling success of our two previous Christmas campaigns together.

The pair discussed Shelter’s evolution from its old-school DRTV approach to its new Brand Response model, the jewel in the crown of which has been our poignant, emotive TV ads, which capture the audience’s hearts and encourage their donations. Christmas is the time when this emotional connection will yield the best fundraising results, even in the midst of the cost of living crisis. This hasn’t just earned us enormous donations and massive consumer press coverage two years in a row, but has now secured the Third Sector’s Fundraising Campaign of the Year award.

Keen to discover what we have in store for our next Shelter Christmas campaign? Well, no dice! You’ll just have to wait until winter to find out…