Our Creative Partner Spoke at the CIOF

We’re firm believers that your legacy should be far more than just the cheek-print you leave on your favourite sofa cushion. That’s why we were thrilled that our very own Creative Partner, Rick Dodds, took to the stage at the Chartered Institute of Fundraising Convention to talk about “Stay in the Fight”, our integrated legacy campaign with Oxfam.

He was speaking alongside Sinem Bilen-Onabanjo and Claire Barber all about how we made it happen, managing to produce a powerful TV campaign that aligned perfectly with Oxfam’s brand values. The talk provided a fascinating insight into the importance of our work on legacy, as well as the key role of co-creation in crafting a campaign with authenticity at its heart. Well done to Rick and the team!