Gen Z: Rethinking Loyalty

Older generations have accumulated a significant proportion of the nation’s wealth. This means they’re the likeliest to become donors - but if you focus all your energy communicating with them, your pipeline of new supporters will eventually run dry.

How can you avoid this eventuality?

Attend this Don’t Panic Masterclass, that’s what! We’ll be presenting a new range of strategies and tactics to help you communicate with younger audiences, build their trust and earn their loyalty. Insights are rooted in groundbreaking research from our research partner, and youth specialist, Word on the Curb.

So, if you’re looking to find out how charities can not only rethink loyalty and adapt to a new era of giving, then this is an event you simply can’t miss

As well as a Q&A, we’ll be holding fascinating talks by these special guest speakers with their fingers on the pulse:

Jess Crombie - Creator of ‘Contributor-Centred Storytelling’, representation don, UN advisor, lecturer, all-round hyphen-haver.

Josie Isherwood - Head of Individual Giving at Medical Aid for Palestinians (MAP), brilliant speaker, inspo to us all.

Ben Howell - Creative at Don’t Panic, living, breathing member of Gen Z, possessor of a lovely baritone that belies his
tender years.

Spaces are limited - don’t miss out! RSVP today, click this link to reserve your ticket.