LEGO: Everything is Not Awesome wins Cyber Lion at Cannes

On Wednesday, Don’t Panic and UNIT9 won a Silver Cyber Lion at the Cannes Lions festival for the film LEGO: Everything is Not Awesome we produced for Greenpeace and their Save the Arctic campaign.

The Cyber lion is given to: “award the best creative, digital solutions for brands that utilise technology and creativity seamlessly and prove how their target audience engaged and enhanced brand value, resulting in increased business sales and recognition.” We’d like to say a huge thank you to everyone involved!

Urging Lego to end its partnership with Shell, the video uses the brand’s own toys to highlight the potentially devastating consequences of an oil spill. The film led to over 1 million people signing a Greenpeace petition to back the campaign, and Lego announced a few weeks later that it would not be renewing its partnership with the oil company.