DADI, DADI COOL

Don’t Panic and The National Autistic Society have won a DADI at The Drum DADI awards last night for our campaign: ‘Too Much Information’ in the category of ‘Not-For-Profit Website, App or Campaign’.

This campaign was created to raise awareness and inform people about what autism means and with the hopes that more will strive to understand it. By launching both a powerfully emotive film along with an fully immersive VR film we gave people the chance to see a snapshot of how sensory overload can incredibly affect someone with autism.

The film led to NAS achieving 50% of their yearly sign-up target in just 10 days as well as receiving over 56 millions views and a 26% increase in awareness of NAS. It’s always great for a campaign with such an important message to receive this kind of recognition.

As you can see, we were very excited.