Marketing strategy agency in London

We may be an agency famous for our bold creative work, but every project we work on has a strong strategic backbone. Our team’s expertise covers end-to-end capabilities, from brand, campaign and creative strategy all the way to media planning - allowing us to deliver 360 strategic support and ensuring we can put our creativity to work, getting the return on investment you need, and the results we can all be proud of.

This allows us to take calculated creative risks.

If there’s one thing we’ve learnt from Julie Andrews, it’s the importance of getting to know you. That’s why we operate as an extension of your team, working to understand your existing digital strategies, marketing channels, target audiences, challenges and opportunities - working out what’s worked well before whilst identifying new areas to explore.

Our research and insight phase involves a combination of sources, including behavioural insight platforms, good old-fashioned desk research, and first-party research surveys. We then use these to collate key insights and considerations, specific to the brief. Plus, wherever possible, we work with people with lived experience to gain authentic insights, whatever the issue.

If you’ll pardon the double negative, we’re never not thinking strategically. From the moment the creative team’s minds start whirring, our strategists ensure their ideas are always underpinned by engagement strategy.

We start off with an overarching strategy, reframing the narrative with an ownable thought. The next step is engagement strategy, or prioritising engagement by stress-testing our ideas. Then we use campaign planning to build in thinking around media and distribution. We’re able to map this all out for you, identifying any new opportunities built from either the creative idea, content calendars or reactivity. This process means we’re always confident our ideas will work, as they’re constructed with strategic rigour from start to finish.

The way we predict patterns and trends may make us seem like a regular bunch of Nostradamuses, but our strategic work is all based on data and insights. We use social listening and insight tools, as well as all the great intel we can glean from you, our clients.

However, it’s also about pushing you to think differently. While data shows what has worked well in the past, repeating the same old tricks doesn’t guarantee success - just look at Fast and Furious 27. That’s why we help you take the right risks and encourage you to move into areas you haven’t tried before. The best campaigns come from stepping out of your comfort zone and doing things differently to create ownability.

So, if you suspect our marketing strategies are what you need to elevate your campaigns to the next level, then contact us below and let’s start scheming over a coffee.