Expertise
London’s Finest Content Agency
How do you make stand-out branded content when everyone has become a content creator? How can you get your message across when people are bombarded by hundreds, if not thousands, of messages all day every day? These are quandaries of our time, but we’re here to help you navigate them seamlessly.
A heritage full of social videos and branded content
We started out making our famous “Don’t Panic Packs” and no-budget YouTube videos, aiming to make waves in mainstream conversation without any media budget to back it up - so using content to grab attention in unexpected ways has always been our bread and butter. Doing this through headline-grabbing stunts for our satirical BBC series, The Revolution Will Be Televised, is exactly how we ended up with a BAFTA on our shelf.
This, along with our background in cause-related campaigns, means we know how to operate at the intersection of cause and culture, and build emotive ideas that get talked about. Our content campaigns have been met with plaudits and awards across a host of major brands and objectives, from YouTube and Netflix to Save the Children and Oxfam. And there’s one common theme that ties them all together - entertainment.
The kind of content people want to see
The way people interact with content is ever-shifting based on the world around us - but something that always remains the same is people’s desire to be entertained. To consume content they actually want to see, that offers a unique point of view and that feels genuinely authentic and relevant to them; especially as we’re all increasingly using social media for discovery, news and education.
Content that offers ‘new news’ and doesn’t rehash the same old stories time and time again gets the most attention, which is why you’ll never catch us posting the same creative here, there and everywhere. We’re platform-led, tailoring content to maximise reach and engagement and ensuring we are always offering people something new if they spend time with us across more than one channel.
Whether it’s tapping into cultural themes, exploring unexpected formats, or mining comedy gold from somewhere no-one else has thought to look, our campaigns always entertain and make sure your audiences keep coming back for more!
Everything from content strategies to video production
Having the capacity to make branded social content in-house keeps us agile and allows us to be reactive to any new opportunities - responding to current affairs, trends or online conversations that offer a unique opportunity for your brand to hold space. As well as preparing ‘planned reactivity’ based on content calendars month by month, ensuring we don’t miss any opportunities to turn eyeballs into action!
So, keen to take your brand to the next level with a campaign that has real world impact? Then this could be a dream pairing. Contact us below and let’s arrange a coffee and a chat.