What Is A Creative Agency & Why Should You Work With One?

What is a creative agency?

Creative agencies are experts in coming up with solutions to communications challenges. The main benefit of working with a creative agency is therefore the opportunity for someone outside of your organisation to offer ideas about how to communicate a message effectively to different audiences.With so many agencies out there, it can be tricky to understand which sort of creative agency will work best for your organisation. A good starting point is understanding exactly what services an agency offers, what a creative team looks like, and whether their ethos aligns with your values.

What Services Do Creative Agencies Offer?

Today, many agencies offer a fairly wide remit of services, so it can be confusing when deciding which creative agency is best suited to your challenge. While some creative agencies may specialise in design, others may be more adapted to creative ideation, and others are experts at video content creation. It’s therefore helpful to have an initial viewpoint of your desired deliverables and outcome; from here you can do your research and understand how they’ve helped other organisations with similar outputs.Not sure what deliverables you need? Don’t Panic can help; we offer a wide range of services, including multi-channeled, content-led campaigns that people actually want to watch and read about. Integral to this is our Engagement Strategy team who work end-to-end of the process, ensuring every idea meets the brief and is optimised for ‘share-ability’. So, they’ll not only help find the insight that fuels creative ideation, but advise which deliverables you may need, where those assets should live, and and how they are amplified to a given audience too.

What Does A Creative Team Look Like?

There are a few common job roles associated with creative agencies, such as Creative Directors, Designers and Copywriters. However, it’s how they work with other team members and departments that makes a creative agency unique. Here at Don’t Panic we have 3 core teams that work closely together throughout projects; the Creative team, the Engagement Strategy team and the Client Services team. Great minds think differently. To find a new angle on a well-trodden story, you need to bring in a diverse set of agendas from the very start. We include our Engagement Strategy and Client Services teams in creative brainstorms to stress test ideas and make sure we’re never missing opportunities to get people talking and journalists writing.

1. Our Creative team is formed of a collective of creative talent, with backgrounds ranging from advertising, to TV, to branding. Having a diverse range of creative backgrounds means we’re able to think differently and produce ideas that transform owned channels into entertainment platforms by operating on the forefront of culture.
2. Unlike most traditional larger agencies, these creatives jog alongside our Engagement Strategy team throughout projects, meaning they are always identifying opportunities to bake PR, shareability and engagement into the fabric of every idea we create.
3. Our Client Services team, made up of Account Directors, Account Managers, Producers and Account Executives make it happen! They seamlessly integrate into the process, becoming an extension of your team, and ensuring your project is completed within budget and to the timescale required.

Creative Agency Values

Choosing an agency aligned with your organisation’s values means that the work is more likely to communicate the message that’s authentic to you. It’s also likely that this will help produce the results you’re looking for too; we believe it’s better to stand for something than not get noticed at all.Don’t Panic prides itself on the principle ‘creativity with a conscience’ - we champion brands with a purpose in a world that desperately needs them. Purpose is at the heart of everything we do and we always strive to create culturally relevant work that gets your consumers talking about you and turns them into a proactive force for change.

What Can A Creative Agency Bring To The Table?

A creative agency brings together a range of different skill sets to think differently on your brands’ communication challenges. With a wide experience of what gets people talking within different industries and sectors, creative agencies are in a unique position to help you stand out and differentiate from your competitors.

Looking To Work With An Award-Winning Risk-Taking Creative Agency?

If you’re looking for a creative agency or have any questions about our services and your requirements, get in touch with us via our contact page.