How To Grow Your Social Media Following: 15 Pro Tips

Your social media presence says a lot about your brand; It’s an opportunity to introduce yourself to your followers, share your values and beliefs, grow an engaged audience, and have a lot of fun. Whether you’re a global brand looking to boost your business or an individual trying to create a more cohesive online footprint, we’ve put together some actionable considerations on how to grow your social media following

Tips to Grow Your Social Media Following

General rules cross-platform

Post consistently

Accounts that post more often tend to have more followers. But, don't just drop 20 posts on the same day. Set up a consistent posting schedule, and even use a scheduling app to plan your content ahead of time.

Create engaging content

Algorithms on social platforms are finely-tuned to reward any content with a high engagement rate through likes, shares, and comments. The simplest way to boost your posts to more people is to ensure that everything you’re putting out creates a value exchange for the user.

Collaborate

If you're an individual, create content with your friends or similar creators to help get in front of each other's audiences. If you're a brand, work with influencers relevant to your target audiences or try partnering with other brands who share your values. Instagram encourages people to collaborate and has even introduced a feature where a single post can be attributed to two different creators.

Add a call to action at the end of your posts

A great way to increase the engagement rate on your posts is to include a call to action (CTA). Whether it’s asking followers a question they can answer in the comments or prompting them to share the post with a particular person, CTAs result in more engagement from followers.

Hashtags

Don’t only use them on your posts, but also explore the conversations others are having through relevant hashtags. Use hashtags to find other people within your niche and start conversations with them.

FACEBOOK

Facebook has been around for a long time but is still a key player in the social media strategy for many brands and individuals. Here are some surefire ways to boost your Facebook following.

Invite users to like your page

You’re not going to get followers unless people know your page is there. As an individual or small business, inviting people to like your page — not just your posts — can be a great way to get your existing contacts to engage with your page.

Run Facebook ads

It’s worth investing in Facebook advertising to promote your content to users outside your direct network. Facebook’s ad manager offers granular targeting based on interests and demographics. Choose an objective for your ad — such as awareness, engagement, conversion, or reach — and watch the followers roll in!

Embrace video content

An average of 100 million hours are watched daily by Facebook users globally, and video content has an estimated average 6.04% engagement rate — that’s a massive market to tap into.

INSTAGRAM

Since it launched a decade ago, Instagram has seen a lot of changes and is now full of features to help you grow your audience — from Reels and Stories to in-app Shopping. Here are some tips to take on Instagram with ease.

Embrace the visual!

Instagram is all about visuals. Make sure your posts stand out, are high quality, and are unique. We’re not talking professional photography here, but just high quality enough that your posts are eye-catching and will stop scrollers in their tracks.

Try Instagram Reels

This newer short-form video feature is a great way to reach new followers and is highly rewarded by Instagram’s algorithm. Remember to use keywords and hashtags in your Reels captions, use trending sounds, and try to add on-screen captions for anyone watching without sound.

LINKEDIN

LinkedIn may seem very business-oriented, but it’s a wonderful place to make connections and grow your brand. Having a good following on LinkedIn can open many growth opportunities.

Optimise for SEO

Did you know that LinkedIn profiles can be optimised for SEO? Take the time to make sure your page will rank high on search engines. LinkedIn has even released an official guide to making your profile SEO-friendly.

Invite conversation

LinkedIn is all about making and strengthening connections. Take time at least once a week — hopefully, more! — to engage with employees and colleagues on the site. Like and comment on their content, and encourage them to share your page with their networks. Make them part of the conversation you're having.

TIKTOK

TikTok, has made a massive splash –– and it’s here to stay. It’s more raw and unfiltered than the other platforms and offers a place to share joyful content with followers.

Use trending songs and sounds

Using trending songs and audio is a failsafe way to create content that works. On TikTok, the trend cycle moves extremely fast but is incredibly rewarding if you can tap into it. Spend time in the Discover tab (the magnifying glass at the bottom of the app) to keep your finger on the pulse.

Engage with other creators

Social media is, well, social! TikTok’s algorithm and For You Page are far more wide-reaching than any other social app right now. This means you’ll be served content from many users you aren’t following –– and in return, your content will be widely served as well.

Embrace challenges –– the right way

Challenges can be a great way to tap into existing trends and get your profile seen. The most successful TikToks from brands are those that use challenges relevant in some way to their personality, service or product.

Work with An Award-Winning Creative Agency on Your Social Media Content

Need more tips to grow your social media following? Don’t Panic is a creative agency offering expert social media content services. We’ll work with you to bring your content dreams to life, making sure that they’re hitting the right notes with your online audiences. Get in touch today, and let’s chat about how we can work together!