Creativity Founded in Protest.

We’re Don’t Panic, a strategy and creative agency that never flinches. By building 360 campaigns that stick you at the heart of the conversation, we guarantee you heaps of earned media. We make work that has a real-world impact - it entertains, engages and, if needs be, enrages - but is never bold just for the sake of it, creating genuine change and always driving a brand response. Our smart strategies and brave creative ideas help us reframe every narrative with a bold new take, getting mouths moving, fingers tapping, and turning eyes into actions every time. All sounds too good to be true? Then click here to see work that’s changed the game - and the world we’re living in.

And how we make it, is just as important as what we make.

And our work doesn’t just make waves - it gets results. It’s always been this way, ever since we started off life handing out “Don’t Panic Packs” on the streets and becoming viral YouTube sensations with our satirical stunts.

We were founded in protest and made famous by earned media, which is exactly why today we only create work that people share and write about. How do we manage that? By communicating every issue, no matter how serious, in an entertaining and engaging way - that’s something we’ve never forgotten.